When planning a trip, most travelers start by using Google to search for hotel reviews, travel reviews, and other important travel details. In just a few clicks, they can find the best deals, see user-generated content, and make smart choices while saving money.
Online reviews help people decide if they should book a tour or activity. Reading what others say about a tour company can be really helpful. But, be careful—there are fake reviews on sites like Trip Advisor that can trick travelers. These sites work hard to find and remove fake reviews to keep users’ trust. The more satisfied customers talk about your business, the more others will trust it too.
It’s also important to reach the right audience. When travelers look for tours and attractions online, they often check travel review websites to get a better idea of what to expect. Getting your business on these sites can quickly boost your traffic and attract more customers.
So in this article, we’re talking about things to know on tour review websites:
- Why should tour operators ask their guests to leave reviews on review websites?
- 哪些是你应该关注的最佳旅游评论网站？
- 你如何要求客人留下评论？
- 什么时候要求你的客人留下评论是合适的？
Let’s start with the “why”.
为什么投资于旅游评论网站
作为一个旅游经营者，营销是你的旅游业务中最重要的方面之一。尽可能地，你应该出现在搜索结果的顶部--你做什么，为什么你是最佳选择，需要让潜在客户知道。
Leveraging travel review websites is an excellent way to reach new customers and show them what you’re all about. Thousands of users visit these sites every month, and they have strong domain ratings, placing them at the top of search results. The perfect way to showcase your tours and attractions business!
Reading multiple reviews on platforms like TripAdvisor helps potential customers gauge the overall sentiment of a place, making informed decisions based on a consensus among reviews. But why invest in the best travel review websites specifically? Here's why.
1.他们很受欢迎
With millions of active users each month, these travel review sites are extremely popular due to the significance of user-generated reviews. This makes them a great place to direct visitors to your tours and attractions business.
"93%的用户是根据在线评论做出购买决定的"。 讲台的报告
2.他们是可信的，没有偏见的
Compared to other review sites, people trust travel review sites the most. Since more people assume that if a website specializes in travel reviews, it has a team of experts who know what they’re talking about, and the posted reviews are genuine and unbiased opinions from customers.
3.他们产生线索
Travel review sites not only drive traffic to your site, but they also generate leads. People often want to know more about your tours and attractions when they see real tourist reviews, including the occasional negative review, and user-generated content about them. This gives you the chance to convert them into customers and earn more bookings.
.webp)
How to Start Using Review Sites for Your Tours
如果你投资于旅游评论网站并正确地利用它们，它可以成为赚取更多预订量的强大营销工具。其中有些是这样的
1.从各种不同的旅游评论网站中为你的企业选择最相关的旅游评论网站。
2.在这些网站上创建一个简介。保持你所有的信息都是最新的，并为搜索引擎优化你的网站。
3.在这些网站上发布 引人注目的内容。
4.与用户接触。回应他们的评论和问题。这样，你正在围绕你的业务建立一种社区感。
5. Track your progress and improve. When you browse tour review sites, you can learn more about guest post reviews and tastes and get tips for your next trip offerings.
What are the Best Travel Review Sites?
When it comes to choosing the best travel review platforms for tour operators, there are many different factors to consider. These include traffic volume, credibility, SEO, and user engagement potential.
TripAdvisor、Google Reviews、Yelp、TrustPilot和Facebook是旅游运营商的一些顶级旅游评论网站。这些网站有很高的流量，并有大量的活跃用户参与。它们的大量评论使它们对潜在客户来说是可信和值得信赖的。
The good news is that you don’t have to be everywhere. You can start by selecting those that meet the criteria. Again, traffic volume, credibility, SEO, and user engagement potential.
This way, you will become more strategic. So you don’t have to stretch yourself too thin and instead focus on growing quality exposure.
请看我们的顶级选择。这些是TripAdvisor、TrustPilot和谷歌评论。
TripAdvisor
TripAdvisor is the world’s largest travel website as the business claims, operating on a website and a mobile app. Guests can search for, compare, and book hotels, vacation packages, restaurants, and tour companies on the site. Travelers use TripAdvisor to get detailed reviews, while tour businesses use it to collect traveler reviews, which can significantly influence their rankings and credibility.
根据Statista的数据，截至2022年8月，TripAdvisor在 "全球访问量最大的旅游网站 "中排名第2。 "全球访问量最大的旅行和旅游网站"排名第二，网站访问量达1.865亿次。
TripAdvisor shows your business’s website, address, phone number, email, and a short description of what you do.
通过星级评定系统和客人推荐旅游的百分比，TripAdvisor帮助其游客更好地搜索。绝对是建立品牌忠诚度和吸引用户的聪明方法。
没有账户可以在TripAdvisor上写评论吗？
用户可以在TripAdvisor上创建匿名账户。你可以 在这里找到他们的 详细指南。
为什么我们推荐TripAdvisor？
- 流量：据报道，截至2022年8月，有1.865亿人次访问。
- 公信力：自2000年以来，在业务上已有二十多年的经验
- SEO。93个域名评级
- 用户参与潜力：允许客人寻找和比较供应商和旅游企业，用星级评价系统留下评论，以及一个像旅游经营者的社交媒体一样的旅游网站
Add a Listing Here: Get listed among TripAdvisor places here
Pricing and Plans: TripAdvisor charges free for basic listings but charges fees per booking. Click here for more information.
信任试点
Trustpilot是一个供企业与客户联系的在线市场。这个评论网站成立于2007年，帮助企业通过任何途径与客户建立信任。
.webp)
对于旅游运营商，Trustpilot将其业务分类为 旅游与度假> 活动与旅游.
A five-star rating system is also applied by Trustpilot to each business. By doing this, potential customers can judge the quality of your tours and activities at a glance.
.webp)
Trustpilot also applies a five-star rating system for each business. By reading multiple reviews, potential customers can gauge the overall sentiment and judge the quality of your tours and activities at a glance.
"85 percent of respondents stated that the overall average star rating of a business was one of the most important considerations when judging a local business based on reviews"- U.S. consumers most important aspects of online business reviews 2021
.webp)
Your company name is displayed along with a “Verified” badge. With this feature, users can see whether the company has claimed their Trustpilot profile or not.
A reviewer can also be marked as “Verified”. In this way, it verifies that the reviewer has actual experience with the reviewed business. These features make Trustpilot a win-win situation for visitors and businesses.
为什么我们推荐Trustpilot？
- Traffic volume: an average of 51 million monthly visits globally
- 公信力：自2007年以来，在业务上已有十多年的经验
- SEO: 94 domain rating
- 用户参与潜力：允许你在每次旅游后发送评论邀请，回复客人的评论，并要求提供附加功能以获得更多的见解。
如何注册。 企业的免费注册链接在此
定价和计划。 在此查看付费价格和计划
谷歌评论
谷歌评论会显示在地图和搜索中你的企业简介旁边。
谷歌评论非常棒！它们不仅为潜在客户提供了有用的信息，而且还帮助你的企业脱颖而出。它们不仅为潜在客户提供有用的信息，而且还帮助你的企业脱颖而出。
When potential customers search for your tour or activity business, they’ll not only see your Business Profile, but they’ll also see Google Reviews from your past customers. The integration of Google Maps enhances this visibility by allowing travelers to access valuable insights directly through the map interface.
Any guest can leave reviews who has booked a tour or activity with your business, so it’s a savvy idea to proactively ask for guest reviews. You can also respond to reviews, which is a great way to build customer rapport.
.webp)
那么，你如何开始收集评论呢？
第一步是申请你的Google My Business列表。
Google has provided a clear guide on how to do this: How to add or claim your Business Profile on Google
或者如果你喜欢视频教程，这里有一个由谷歌提供的简短视频，以帮助你开始。
在申请你的列表后，请你满意的客户留下评论。几句好话就能帮助你的企业从竞争中脱颖而出，这是很重要的。
为什么我们推荐谷歌评论？
谷歌评论的流量、可信度、域名权威性和品牌曝光度使其有别于其他在线旅游网站平台。
A recent survey shows that 81% of consumers use Google to evaluate local businesses, and that includes tours and activities.
各种规模的旅游经营者都将从谷歌评论中受益，而且也是免费的。
More Customer Review Sites for Your Tour Business
- Business Facebook Account lets guests leave Facebook recommendations and rate you with a five-star rating system. The site also has a tool that sends review requests, like Google Reviews.
- 在线旅行社列表和市场还允许游客对他们的经验留下评级和评论。
- Yelp Reviews is another review site for businesses. Like Google, listing on Yelp helps attract customers and lets you respond to both positive reviews and negative reviews. Many consumers are likely to consult Google over any other review site before visiting a business.
Thinking of partnering with an OTA? Here’s our guide to counting the costs: Advantages Of Online Travel Agency For Tour Operators
Tips on How to Ask Guests to Leave a Review
Requesting reviews can be a challenge. User-generated reviews are crucial as they build trust among users and enhance the decision-making process. Be professional, not pushy, and don’t be the person who constantly asks for reviews. The key is to strike a balance between being helpful and being polite.
那么，你如何去要求客人留下评论呢？
这里有一些快速提示，帮助你收集评论。
- 在参观时提到它
- 尽量在他们的旅游经历后尽快进行。
- 通过提供一个链接到你的列表页或特定的评论网站，使他们更容易接受。
- Offer a discount or freebie for those who leave one (for example, a rewards system that they can use for their next trip)
Be sure to thank your customers and let them know that you would appreciate a review. Getting those precious five-star reviews doesn’t have to be difficult with a personal touch.
Do you know? TicketingHub makes it easy for tour operators to display customer reviews on their travel websites with the help of Elfsight integration. Read our blog here: What This Jaw-Dropping Truth Really Tells Us About Customer Reviews (Using ElfSight Reviews)
最后的收获
When choosing the best travel review site to focus on, start by looking at each site's traffic, credibility, and how well it performs in search engines. Online reviews are a key part of helping travelers find real feedback and recommendations.
Google Reviews, TrustPilot, and TripAdvisor are strong in all these areas, making them great choices for getting quality reviews that can boost your search rankings and visibility.
We also highlighted how important review sites are and shared easy tips for asking guests to leave reviews.
So, which travel review site do you use for your tours? We'd love to hear your thoughts—share them in the comments!
